The Four Seasons Experience - DDD spotlights new Audi A3 Cabriolet for every season

With an elaborately staged web special for the launch campaign of the Audi 3 Cabriolet, the multimedia agency DDD presents a new production technique for the internet.

In the web special, the convertible, suitable for year-round daily use, drives through all four seasons with the aid of specially animated backdrops which alternately depict natural and urban landscapes.

The animation's trick lies in the combining of a photorealistic depiction of the car via a special recording technique with the aesthetics of artificial 3D surroundings.

With this web special, developed and produced by DDD, the brand with the four rings has chosen an appropriate environment for the introduction of its versatile Audi 3 Cabriolet, the ideal travelling companion for every season in real life as well.