Situation

The Bugatti Veyron 16.4 is probably the most unusual car of our time. A showroom with a car configurator is to be designed as the car goes to market, to provide a high quality internet presentation of this exceptional automobile in all of its possible configurations.

Solution

The full screen presentation of the Bugatti Veyron combines extraordinary high-quality images with emotional product presentation. 360 degrees interior and exterior views combine with filmed highlights (high-end tracking shots and animation) form an impressive presentation of the Bugatti Veyron for visitors to "experience" over the net. The colorizing technology in use was developed even further to portray the upholstery, paint jobs and 3,136 possible paint colour combinations in photo-realistic quality. The sound design matches the content, reinforcing the multimedia experience and allowing the user to dive into the special world of the Bugatti Veyron 16.4.

Advantages

• Exclusive depiction quality combined with emotional product presentation
• The showroom and car configurator serve the different needs of various target groups Š it is equally interesting for admirers, potential buyers and dealerships (an offline dealership version of the configurator is available along with the online version)
• Invites the user to get to know the car by exploring it themselves
• Underlines the high standard of the brand and automobile and brings it onto the internet