DDD crafts the international website and online music shop for the classical music label Deutsche Grammophon

DDD gave the international website of Deutsche Grammophon an overhaul and created an international online shop for the renowned classical label. In addition to being able to access extensive information, classical music lovers can now also quickly and easily make purchases from the label's catalogue.

DDD had already been at work crafting the website of the Universal Music Group subsidiary back in the year 2000. The agency gave the website a thorough overhaul, adapting it to the corporate identity of Deutsche Grammophon and modernising the appearance and overall image of the site. DDD took great care during the project to focus on making the website simple to operate, taking usability and user experience into account as well as optimising the structure and content. At its launch, the online shop had around 2,400 albums available for downloading. Here is the kicker: none of the mp3 files contain any copy protection, and therefore no usability restrictions.

In addition to having a comprehensive navigation structure, the homepage of the redesigned site features teasers which offer quick access to the content, as well as concise and incisive presentation of content such as novelties, pointers and trivia at the top level.

DDD designed the "surf & edit" content management system implemented for the Deutsche Grammophon site themselves. The CMS makes it possible for the company to maintain the website themselves in the future and make quick and easy updates to any content they like, when they like. The building block structure also makes it simple to restructure the welcome page in numerous ways.

The website can be accessed in 42 different countries. By expanding into Central and Eastern Europe (including Russia) as well as Southeast Asia, China, India, Latin America and South Africa, Deutsche Grammophon have tapped into markets which other large online music stores, such as Apple iTunes, have not yet reached.